ABOUT Brand LeadershipServices Output

About

We have developed a unique toolkit that uses the lens of story to challenge your thinking in provocative new ways to drive engagement, value and growth. Questions such as:

Premise - Why should the audience care?

Controlling idea - What’s the big idea or fascinating question that upends traditional thinking?

Antagonism - What are we fighting for or against?

Role - What role do we want everyone to play?

Inciting incident - How are we going to force re-appraisal?

Exposition - How can we tell the story without words?