How Story Connects and Guides


Make Believe has a rigorous 6-step pathway that allows us to really get under the skin of your brand or business challenge.

We begin by building an honest 360° view of how stakeholders see your current story, which often exposes inconsistency in received wisdom and existing narratives.  These insights help us craft a new, authentic story which will resonate on a deeper level.

We continue refining and exploring new and relevant ways to make it part of everyday business decision making in both words and actions. It’s important to note that this is about aligning, crafting and celebrating your story – it is not created by us, merely revealed.