David Griffiths
May 2013

It's that time of year when we reflect on progress in the last 12 months and ask all those awkward questions of our brands to inspire the annual planning cycle. If you are feeling daunted by the sea of big data or the pile of familiar templates, we wanted to share 10 more acidic questions from our STORYTELLING armory that may get you to the heart of your challenge more quickly: More...

Brent McCallum
Jan 2013

Over the years, Make Believe has helped a number of organizations across diverse industries to embed innovation into their cultures. Here are the key lessons we have learned along the way. More...

David Griffiths
Jan 2013

We believe insights are fundamental to engagement and competitive advantage. We also believe that not all insights are created equal. The lens of storytelling allows us to see insights differently and reveal new insight. What follows are some of the principles that underpin our approach and make the difference when shifting insight work from GOOD to GREAT.

Brent

Paul Wilson
Jan 2013

The Griffin Hospital story is rich in lessons about how to shift thinking to put customers at the heart of business, culture and decision making. Adopting a patient-centric focus allowed Griffin to change its story and engage people differently - even the cynics! It turned the provider from an also-ran in to a first class, category leading enterprise locally, nationally and internationally.

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