Work Innov



The BBC’s relationship with its audiences and stakeholders is critical to its public funding, its role in British life and its creative energy.

BBC’s marketing and communication team worked with Make Believe on what its story should be to ensure audiences felt the value of, and remained close to, the BBC in a fully digital world. “Working with Make Believe raised profound issues about the part the BBC plays in people’s daily lives and the increasingly important role the audience plays in inspiring us.” Tim Davie—Director, Marketing, Communications & Audiences