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The media landscape is very different than it was even 5 years ago, forcing Coca Cola to rethink its approach to its global audience. Coke is transforming one-way communication into dynamic storytelling hoping to add value and significance to people’s lives.

Make Believe is helping Coke take on the challenge of content creation in an enlightening way, putting together the building blocks of its Content 2020 initiative with the goal that “every contact point with a customer should tell an emotional story.”