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The new chief executive of this traditional UK tableware company was looking for new thinking as the old Denby story was about heritage, clay, and durability. A basic insight reminded Denby that their product enabled people to enjoy food.

We crafted the story “Love Food, Love Denby” which impacted every aspect of the business from vision and strategy to new product development and recruitment policies. Now, when you go for a job interview at Denby they don’t ask about clay. They ask: “do you love food?”